NARBOROUGH, LEICESTERSHIRE, 15 July 2025 – A treatment that’s taken TikTok and Instagram by storm has officially arrived in Leicester. Cosmetic Avenue is proud to launch its long-awaited Japanese Head Spa, opening to the public for bookings from 23 July 2025. Known for its satisfying ASMR-style videos and tranquil, scalp-focused therapy, the Japanese Head Spa has become the most sought-after self-care experience online — and now, locals can try it without leaving Leicestershire.

TikTok’s Favourite Relaxation Treatment

From hypnotic shampoo lathers to slow-motion scalp massages, videos of Japanese Head Spa treatments have racked up millions of views on social media platforms. Users describe the experience as “the most relaxing thing I’ve ever watched” — and even better when experienced in person. The treatment’s appeal lies in its unique blend of gentle ASMR-inducing soundscapes, warm water halo jets massaging the scalp, and a deeply sensory approach to wellness. Now, thanks to Cosmetic Avenue’s investment in rare imported equipment and custom spa enhancements, this viral beauty trend is finally available in the Midlands.**

A First-Class Head Massage Experience in Leicester

Unlike a traditional head massage in Leicester, the Japanese Head Spa offers a multi-step ritual combining scalp analysis, deep cleansing, exfoliation, hydrotherapy using warm halo water jets, nourishing masks, essential oil steam, and extended scalp and upper body massage. The result is a treatment that supports hair and scalp health while offering unparalleled mental and emotional relaxation. The full experience is often described as a facial for your scalp, but better.

“This treatment has been six months in the making for us,” said
Amy Morson, founder of Cosmetic Avenue.
“We wanted everything to be perfect — from sourcing the right head spa basin from the manufacturer, to installing new ambient lighting in our treatment room. We bought and tested endless head scratchers, massage tools, and even developed ASMR-inspired soundscapes to create the most relaxing experience possible.”

Choose from Three Signature Head Spa Packages

The Japanese Head Spa is available in three indulgent tiers:

• Classic Head Spa – 45 mins | £50
  A perfect introduction with scalp exfoliation, halo jets, head massage, steam, and leave-in mask.
• Premium Head Spa – 75 mins | £70
  Includes everything from the Classic package, plus extended scalp and shoulder massage, essential oil steam, and herbal tea.
• Luxury Head Spa – 90 mins | £85
  The ultimate sensory escape, adding ASMR audio, full upper body massage, blow dry, and deeper personalisation.

All treatments are delivered in a private, softly lit room in Cosmetic Avenue’s period Georgian building — designed to provide total calm and comfort.

Not Just a Trend — A Wellness Revolution

While the treatment has gone viral for its sensory appeal, the Japanese Head Spa is more than just Instagram-worthy. Benefits include:

• Improved scalp and hair health
• Relief from stress, tension, and headaches
• Better sleep and mental clarity
• Increased blood flow to hair follicles, supporting growth

For those seeking a luxurious head massage in Leicester that delivers both beauty and wellbeing benefits, this treatment offers something truly unique.

How to Book

Cosmetic Avenue is now taking bookings for dates from 23 July 2025 onwards, with limited summer availability. Be among the first to try it — the first 10 bookings will receive £10 off as part of our special introductory offer.

Appointments can be made online at www.cosmeticavenue.co.uk/treatment/japanese-head-spa

Gift cards are also available — perfect for birthdays, thank-you gifts or as a thoughtful treat for someone who deserves to unwind.

About Cosmetic Avenue

Cosmetic Avenue is a premier beauty and wellness clinic located in Narborough, Leicester, offering a wide range of aesthetic, semi-permanent makeup, and well-being treatments. Known for its clean, professional environment and commitment to client care, the clinic continues to bring innovative and trending treatments to the local community.

For press enquiries, please contact:

Amy Morson
📍 The Manse, School Lane, Narborough, Leicester LE19 2GS
📞 0116 456 0245
🌐 www.cosmeticavenue.co.uk